Submitted by Melody Land, Coordinator of Connecting Albert County in collaboration with Derek Lackey, Director
Connecting Albert County exists because of the strength of the community. Over the past 11 years, it has continued to develop because of the dedicated leadership of the people who work together to make sure it happens. Over the next few months, CAC will be taking the opportunity to share with our readership to the community members who are presently serving on our Board of Directors.
The first time I met Derek was in a collaborative meeting and he was representing CCRC. My previous meeting ran late, so subsequently I was behind, and pulled over on the side of the road for the video appointment. This was after already rescheduling once because of a foolish injury I sustained! Embarassed, I sheepishly logged on, thinking of the poor first impression I must be making! But there was no need for the insecurity. Derek's sense of humour, confidence, and collaborative nature was immediately apparent. Sharing a similar sense of humour that appreciates dry self-deprecation, we ended up meeting longer than anticipated, brainstorming collaborative ideas, community engagement, and sharing our love of our pets and our love of community.
Derek is an interesting sort! Every time we chat I discover more about his background and the journey that brought him to Fundy Albert. Here's a brief bio about Derek - with thanks to him for volunteering with us at Connecting Albert County.
Connecting Albert County exists because of the strength of the community. Over the past 11 years, it has continued to develop because of the dedicated leadership of the people who work together to make sure it happens. Over the next few months, CAC will be taking the opportunity to share with our readership to the community members who are presently serving on our Board of Directors.
The first time I met Derek was in a collaborative meeting and he was representing CCRC. My previous meeting ran late, so subsequently I was behind, and pulled over on the side of the road for the video appointment. This was after already rescheduling once because of a foolish injury I sustained! Embarassed, I sheepishly logged on, thinking of the poor first impression I must be making! But there was no need for the insecurity. Derek's sense of humour, confidence, and collaborative nature was immediately apparent. Sharing a similar sense of humour that appreciates dry self-deprecation, we ended up meeting longer than anticipated, brainstorming collaborative ideas, community engagement, and sharing our love of our pets and our love of community.
Derek is an interesting sort! Every time we chat I discover more about his background and the journey that brought him to Fundy Albert. Here's a brief bio about Derek - with thanks to him for volunteering with us at Connecting Albert County.
Image of Derek and his granddaughter during a visit. Derek A. Lackey: Making Privacy Make Sense
Derek Lackey is a marketing strategist with over 40 years of experience who now lives in Alma, New Brunswick with his wife, Adrienne Sharp. He is passionate about focussed marketing. Derek is the Chairman of the Response Marketing Association and runs two companies from Canada's east coast. He is also the Secretary of the Chipoudy Communities Revitalization Committee (CCRC).
Derek has two children: a daughter and 5 grandchildren who live in Yorba Linda, California and his son who lives and works in the Montreal area. He helps companies understand and follow privacy laws through his firm Newport Thomson. He also runs LACKEY Advertising, providing full-service marketing and branding. LACKEY recently worked with the Village of Fundy Albert to develop their brand – “Friendly by Nature”. He wrote the book "CASL Compliance: A Marketer's Guide to Email Marketing to Canadians" to help businesses navigate Canada's anti-spam laws, and is currently writing a marketing strategy book called: “WRAP, BAG, & TAG before you BRAG”.
After spending decades in Toronto's advertising world, Derek recently moved to rural New Brunswick. His career has included working with major brands like Canon, Air Canada Vacations, Pioneer Electronics, and American Express. At one point, seven of the nine brands his agency handled became #1 in their categories across Canada.
Derek started his career in 1979 at Maclean Hunter, studying marketing at the University of Toronto. He founded his first agency, Lackey Business Communications, in 1988. He's been leading the Response Marketing Association since 2012.
Derek believes marketers have a responsibility to protect consumer privacy while building brands. His mission is simple: make complex privacy regulations practical for everyday businesses. He focuses on helping companies do the right thing by their customers, making sure marketing practices build trust with their audience, while still achieving meaningful business results.
Derek holds the CIPM (Certified Information Privacy Manager) designation and speaks regularly at marketing conferences across North America about privacy, compliance, and ethical marketing practices.
Derek Lackey is a marketing strategist with over 40 years of experience who now lives in Alma, New Brunswick with his wife, Adrienne Sharp. He is passionate about focussed marketing. Derek is the Chairman of the Response Marketing Association and runs two companies from Canada's east coast. He is also the Secretary of the Chipoudy Communities Revitalization Committee (CCRC).
Derek has two children: a daughter and 5 grandchildren who live in Yorba Linda, California and his son who lives and works in the Montreal area. He helps companies understand and follow privacy laws through his firm Newport Thomson. He also runs LACKEY Advertising, providing full-service marketing and branding. LACKEY recently worked with the Village of Fundy Albert to develop their brand – “Friendly by Nature”. He wrote the book "CASL Compliance: A Marketer's Guide to Email Marketing to Canadians" to help businesses navigate Canada's anti-spam laws, and is currently writing a marketing strategy book called: “WRAP, BAG, & TAG before you BRAG”.
After spending decades in Toronto's advertising world, Derek recently moved to rural New Brunswick. His career has included working with major brands like Canon, Air Canada Vacations, Pioneer Electronics, and American Express. At one point, seven of the nine brands his agency handled became #1 in their categories across Canada.
Derek started his career in 1979 at Maclean Hunter, studying marketing at the University of Toronto. He founded his first agency, Lackey Business Communications, in 1988. He's been leading the Response Marketing Association since 2012.
Derek believes marketers have a responsibility to protect consumer privacy while building brands. His mission is simple: make complex privacy regulations practical for everyday businesses. He focuses on helping companies do the right thing by their customers, making sure marketing practices build trust with their audience, while still achieving meaningful business results.
Derek holds the CIPM (Certified Information Privacy Manager) designation and speaks regularly at marketing conferences across North America about privacy, compliance, and ethical marketing practices.
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