Urban/Rural Rides’ most recent initiative includes hosting "Virtual Drop-in Centres" in Southeast New Brunswick. Urban/Rural Rides wanted to help address the needs of older adults experiencing social isolation, mostly in rural areas, and even more so since the pandemic. The focus was to connect these individuals virtually and in person to help with isolation by attending presentations relating to topics of interest.
As a funding initiative from the Government of Canada's New Horizons Seniors Program, they have been holding virtual and in-person meetings with residents of senior's homes and complexes in various communities.